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Why The Simply Be Relaunch Is A Big Deal For The US

Before major retailers like Target and JCPenney started really paying attention to plus size women there was British retailer Simply Be. They recently unveiled their global rebrand just in time to debut their Spring 2018 line, which highlights athleisure, swim, prom, festival ready-to-wear styles, and accessories. But what makes this plus size launch such a big deal? Simply Be is now…

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